Iveco, a specialist for commercial vehicles, set up an online campaign in search of "heroes of the workplace". This campaign, implemented by ovos, was looking for the strong professionals without whom daily life would be unthinkable.

The employees of numerous enterprises throughout Austria were to step out from behind  the scenes. They applied by uploading a picture and a short description of themselves and their work, to a website where other users could then rate the applicants.

The campaign ran throughout Austria in cooperation with the newspaper Kronen Zeitung. The pro with the most convincing application was awarded a free six-month lease of the "Iveco Daily" car.