We all have our inner demon that we need to conquer in order to get rid of bad habits and take to better ones. And it is exactly this inner demon that the Energie AG put at the centre of a campaign aimed at conveying everyday energy saving tips to their customers.

Along with the print campaign, ovos developed an online game where users are supposed to implement energy saving tips. Of course, the main character was again the "inner demon". This guy we animated is basically friendly and funny. It is only when it comes to saving energy that he cannot seem to get anything right.

This makes it easier for clients to conquer their own inner demon with a smile, while at the same time implementing energy saving measures in everyday life.