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OVOS media consulting GmbH - Logo

Client Kurier

Year 2009

Agency PKP BBDO

Type Branded Entertainment

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You are chancellor

Who doesn't at times get angry about politicians, their hunger for power and the ongoing intrigues surrounding them? At "You are chancellor", users can vent their anger – and nominate themselves for the position of chancellor. Internet votes were gained based on candidates' appearance, name and campaign slogans and pledges.

There was an overall of 84.722 votes for 5.650 chancellor candidates!

The online game was successful at the following awards:

CCA – 1 x Gold // Junior of the Year (Daniel Irsigler)
John Caples Awards, New York – 1 x Bronze // Integrated Campaign
DDP Deutscher Direct Marketing Preis – 1 x Gold // Best Integrated Campaign in Germany-Austria-Switzerland
DMVÖ Columbus – 2 x Gold // Best Online Campaign + Best Integrated Campaign B2C
AFSP Promotion Award – 2 x Gold // Best Online Promotion + Best Integrated BTL Campaign
IAB WebAd – Shortlist

We are eagerly waiting to see how many votes the online game "You are chancellor" will get at the CANNES LIONS 2009.

Here are the voting results 2008 for the game ovos implemented in cooperation with PKP for kurier.at: www.dubistkanzler.at

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